A book is a container of an idea.
An idea that might improve your business, productivity, relationship or your health.
Sometimes, it is the author's decades of experience and wisdom he or she wants to impart to you.
And P500 to acquire these is surely a bargain.
Now, go find yourself a good book and enjoy a heartening experience.
“The world ain't all sunshine and rainbows”
– Rock V
The thrill of launching a new business venture is an amazing feeling.
You imagine making a hit and having a successful financial life.
You imagine being on the same status with the people you look up to.
But as soon as you start to plan, you will realize that it is not all sunshine and rainbows.
The tremendous amount of hard work needed will then sink in.
A series of herculean tasks one after another.
Handling problems with management, production, acquisition, hiring, marketing, and after sales will be your daily job.
But it will be worth it if you are willing to face the pain and suffering.
If you are willing to stick with your gut and get things done.
It will be fulfilling to those who will endure because like with any endeavor, those who persist will, in the end, succeed.
Don’t plan on creating a product thinking it will be for everyone.
You will just end up creating an average and mediocre product.
Doing this also won't get you any market traction.
Otherwise, you must decide who it is for.
Who are the people who will love it?
It doesn't matter if it’s just a small group of people.
Know everything you can about them and focus all your planning effort to them and ignore everyone else.
This small group of people will embrace your product, give you traction and help you promote it.
“From the moment they wake, they devote themselves to the perfection of whatever they pursue.”
-The Last Samurai
Sometimes we say one thing but do another. And our actions are inconsistent with our dreams.
We say we want to be the best at what we do but spend the whole weekend watching several seasons of our favorite TV series. Aargh!
When unproductive habits don’t match with the goal, something’s got to give.
It is common knowledge that the higher you rank on Google Search results the more people you get to go your website.
This can mean more conversions and more income for your business.
But why is it getting harder and harder to rank at the top of a Google search?
The simple reason is because this is Google's business model.
The harder it is, the more compelling it is for people to make shortcuts.
And in this case, the shortcut is Google Adwords.
It is still by far Google's largest revenue-producing business.
After you learn, then what?
There's no use knowing something good and not doing anything about it.
No benefits to anyone.
For most of us, acquiring knowledge is the easy part.
Doing something with it is the hard part.
Why should I choose you?
Answer this with all honesty.
What are the compelling reasons that I should choose you or your product over all the other available options?
If you can't answer that clearly, you're not running a business to succeed, you're just playing roulette.
For every artist, writer, and anyone who does creative work:
Remember that there will be people who will judge your work and will say it is total crap.
Remember that there will be those who will say that you don’t have the right to do what you love; that you're not qualified, and you don't have what it takes.
Remember not to allow them to hold you down and stop you.
Remember never once to care what they think.
Remember that the world needs more people who create than people who criticize behind their keyboards.
Be not afraid to show everyone the fruits of your passion.
We need you.