Absurd story

You're walking down the street on a busy Monday morning. Everybody is in such a hurry. Talking on their phones while holding a cup of coffee.

Then someone suddenly grab your hand, a complete stranger, holding a document and giving you a pen. Then he uttered, “Will you sign this and marry me?”

Absurd story? But if you think of it, most marketers work this way. Trying to ask for a commitment (a sale) without making the effort and going through the necessary process of courting you.