Trigger and close
If we carefully observe what is happening inside our buyers when they are making the purchase, these things happen: The buyers feel a strong desire to purchase which is created by emotional triggers. Emotions that they connect with having the product. As a marketer, we need to understand that our product might be the most intelligent thing to buy, but we must first touch their hearts before they even consider it. But all emotions won't be enough to close a sale. After you give the buyers the powerful emotions to create desire, you must then give them a logical explanation or a compelling justification for buying.
Trigger with the heart, close with the mind. Emotion then logic.